Excellence in AI 2025
PETRA
Nov 20–22, 2025
The International Conference Excellence in AI
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PETRA
Nov 20–22, 2025
Excellence in AI 2025
The International Conference Excellence in AI
00
Days
00
Hours
00
Minutes
00
Seconds
PETRA
Nov 20–22, 2025
About the Event
The International Conference Excellence in AI
In an era where digital transformation and AI reshape institutions, this conference brings together leaders, innovators, and experts to explore sustainable strategies, smart excellence models, and future-ready frameworks.
The conference underscores how organizations can harness AI not merely for efficiency gains, but to secure lasting impact and reinforce long-term institutional value. Through the adoption of intelligent frameworks that are both scalable and adaptive, institutions can drive sustainable innovation and deliver measurable outcomes. Read More..
WHY JOIN EXCELLENCE IN AI Why You Should Join Event
The Excellence in AI Conference is more than a gathering, it’s a platform where vision meets innovation. It offers leaders and professionals actionable insights, networking, and AI strategies that redefine institutional excellence.
Networking Opportunities
Connect with global leaders, policymakers, and innovators from both public and private sectors. Build partnerships that drive AI-powered institutional excellence.
1Cutting-Edge Insights
Gain practical knowledge on AI use cases, governance, and digital transformation strategies that are shaping the future of modern organizations across industries worldwide.
2Professional Growth
Earn an accredited participation certificate, enhance your expertise, and position yourself as a forward-thinking leader in the AI era.
3Unique Experience
Beyond sessions, enjoy cultural tours, workshops, and exhibitions showcasing pioneering AI-driven solutions from startups and leading companies.
4LISTEN TO THE Event Speakers
Amjad Masad
Founder & CEO, Replit
Amjad Masad
Founder & CEO, Replit
Amjad Masad is the visionary founder and CEO of Replit, one of the world’s most influential platforms for collaborative coding and software creation. A pioneer in democratizing access to programming, he has empowered millions of developers and learners globally to build, share, and deploy software directly from the browser. His leadership at Replit has transformed how individuals and organizations approach coding, innovation, and AI-driven development.
With his deep expertise in AI, developer tools, and digital innovation, Amjad brings unique insights into how technology can accelerate institutional excellence, foster creativity, and open new frontiers for global collaboration. His participation in the Excellence in AI Conference highlights the future of intelligent, accessible, and scalable solutions in the digital era.
Joe Glick
Biomimetic AI Pioneer | Chief Innovation Officer | Co-Founder | Polymath
Joe Glick
Biomimetic AI Pioneer | Chief Innovation Officer | Co-Founder | Polymath
Joe Glick is a globally recognized pioneer in Biomimetic AI, known for bridging nature-inspired intelligence with cutting-edge technology. With a career spanning over two decades, he has applied AI to complex challenges across industries, from healthcare to aerospace. His innovations include the development of digital twin models for diagnostic training and methodologies that were adopted in NASA’s moon rover project.
As Chief Innovation Officer and Co-Founder of multiple ventures, Joe has led transformative initiatives for world-leading organizations, including Pfizer and JPMorgan Chase. His polymath background — blending science, technology, and strategic vision — positions him at the forefront of AI-driven transformation.
At the Excellence in AI Conference, Joe will share insights on how biomimetic intelligence and institutional innovation can drive sustainable excellence and global impact.
Her Excellency Eng. Badria Al-Balbeisi
Minister of State for Public Sector Development, Jordan
Her Excellency Eng. Badria Al-Balbeisi
Minister of State for Public Sector Development, Jordan
Her Excellency Eng. Badria Al-Balbeisi is a distinguished leader in human resources and leadership development, with decades of service in advancing public sector excellence. She currently serves as the Minister of State for Public Sector Development in Jordan, where she spearheads strategies for modernization, institutional growth, and effective governance.
Her career includes several high-level leadership roles, such as Secretary General of the Civil Service Bureau, Secretary General of the Ministry of Public Sector Development, and Director of Institutional Development and Policy at the Prime Ministry. She has also contributed as a member of the Public Sector Modernization Committee, helping shape transformative reforms in Jordan.
At the regional level, H.E. Eng. Badria served as Secretary General of the Arab Organization for Electoral Management Bodies, strengthening institutional cooperation and governance across the Arab world.
Her deep expertise, combined with her leadership journey, makes her a highly influential voice on public sector transformation, leadership development, and institutional excellence.
Dr Rami Shaheen
AI Pioneer | Futurist | Advisor on Future Management Tools
Dr Rami Shaheen
AI Pioneer | Futurist | Advisor on Future Management Tools
Dr. Rami Shaheen is a leading expert in artificial intelligence (AI) and future management technologies (FMT), recognized as the mastermind behind the Emirates AI Global Award. He has advised governments, global corporations, and institutions including Tesla, the CIA, and Silicon Valley ventures, shaping strategies that drive innovation and transformation.
Honored with prestigious awards such as the World Global AI Award and the Mulhimoon Award in Dubai, Dr. Shaheen also holds three patents in AI and FMT. A bestselling author and member of the Global AI Index, he continues to influence the global AI landscape with visionary leadership and practical frameworks.
Dr. Thair Al-Fararjehl
CEO and founder of Beyond Universe XR Solutions
Dr. Thair Al-Fararjehl
CEO and founder of Beyond Universe XR Solutions
With over 20 years of experience in technology and innovation, Thair Alfararjeh is a visionary Chief Metaverse Officer at BEYOND UNIVERSE CO. L.L.C, a leading company in developing Metaverse business applications. Holding an MBA degree from the University of Bedfordshire, Thair has a deep understanding of the transformative potential of Metaverse, XR, DAO, and Web3 technologies for various industries and sectors. As a certified Web3, DAO, and Metaverse expert from the Blockchain Council, Thair has devised and implemented effective strategies that drive business growth, operational efficiency, and user engagement for his clients and partners. He is also a renowned speaker, mentor, and trainer, who has shared his knowledge and insights with over 400 startups, entrepreneurs, faculty members, and students on harnessing the power of the Metaverse for business and education success. Thair is a recognized thought leader and influencer in the Metaverse domain, with a substantial social media following and numerous publications and speaking engagements at global and regional conferences.
Marie Helene Maurette
Transformation Strategist | Climate Change & Sustainability Leader | Keynote Speaker
Marie Helene Maurette
Transformation Strategist | Climate Change & Sustainability Leader | Keynote Speaker
Marie-Hélène Maurette is an expert in transformation and development strategies with a strong focus on sustainability and climate change. With over 30 years of experience at multinational corporations including Time Warner and PwC, she has established herself as an authority in mergers, acquisitions, and organizational restructuring.
Today, she channels her expertise into supporting grassroots climate action, empowering women entrepreneurs, and designing evidence-based sustainability strategies that drive both business growth and societal impact. Her work bridges corporate leadership with social responsibility, making her a powerful voice for sustainable transformation.
Zaid Zaim
XR/AI Expert | Microsoft AI MVP | Tech Innovator
Zaid Zaim
XR/AI Expert | Microsoft AI MVP | Tech Innovator
Zaid Zaim is a globally recognized Spatial Computing and AI expert, honored as a Microsoft AI MVP. He is celebrated for his engaging talks at events like TED, GITEX, WeAreDevelopers World Congress, and Microsoft Build/Ignite, and for his leadership at ignore gravity, where he applies immersive tech to solve real-world challenges.
His groundbreaking projects span sectors like cultural heritage and healthcare, including immersive experiences such as the virtual reconstruction of Palmyra’s ruins using HoloLens 2 Microsoft Developer. Zaid is also a mentor and community builder, fostering XR and AI adoption through workshops, podcasts, and developer communities worldwide Microsoft Developer.
Ms. Samira Shaloh
Managing Director, Dubai Quality Group
Ms. Samira Shaloh
Managing Director, Dubai Quality Group
Ms. Samira Shaloh is the Managing Director of Dubai Quality Group and a driving force behind the Global Artificial Intelligence Award (GAIA), a premier platform recognizing excellence in AI and institutional innovation.
With over 20 years of experience in diverse business fields including commercial, business development, investment, and strategy, she has successfully managed more than 200 projects across leading organizations. Throughout her career, she has been responsible for expanding client bases, maximizing revenue, and driving profitability through effective P&L management.
Her leadership at Dubai Quality Group reflects a unique blend of strategic vision and practical execution, making her a key voice in advancing quality standards, innovation, and AI-driven excellence across industries.
Prof. Walid Salameh
Senior Advisor, Association of Arab Universities – Expert in IT & Artificial Intelligence
Prof. Walid Salameh
Senior Advisor, Association of Arab Universities – Expert in IT & Artificial IntelligenceA distinguished Jordanian academic in Computer Engineering, he currently serves as Senior Advisor to the Association of Arab Universities and is recognized as an expert in IT and Artificial Intelligence with several international and regional organizations. He previously held the position of Vice President at Princess Sumaya University for Technology and now chairs the National Taskforce for Digital Skills and Computer Curricula. Through his academic and advisory roles, Prof. Salameh has contributed to shaping educational and digital policies that have strengthened the presence of Arab universities in the fields of innovation and digital transformation.
Isra’a Mobideen
Regional Director, EFQM Middle East | Quality & Excellence Leader
Isra’a Mobideen
Regional Director, EFQM Middle East | Quality & Excellence Leader
Isra’a Mobideen is a distinguished leader in quality management, business transformation, and performance excellence with over 20 years of experience. As the Regional Director of EFQM Middle East, she has guided organizations across sectors in achieving sustainable growth and global recognition.
She has successfully managed more than 200 projects, driving innovation, performance improvement, and excellence frameworks that elevate institutional competitiveness. Known for her strategic vision and hands-on expertise, Isra’a is also a licensed EFQM trainer and award assessor, committed to shaping a culture of excellence across the region.
Dimitri Nokovitch
CEO, IKAR Holding
Dimitri Nokovitch
CEO, IKAR Holding
Dimitri Nokovitch is the Chief Executive Officer of IKAR Holding, an international investment and business development group focused on innovation, sustainability, and strategic growth. With extensive experience in leading global ventures, Dimitri has played a pivotal role in building partnerships and driving initiatives that bridge technology, finance, and entrepreneurship.
Throughout his career, he has championed projects that foster economic development, institutional excellence, and sustainable business models, establishing IKAR Holding as a forward-thinking organization with a global footprint. His leadership emphasizes collaboration, transformation, and value creation, making him a trusted voice among investors, entrepreneurs, and innovators worldwide.
At the Excellence in AI Conference, Dimitri will share insights on investment, global partnerships, and the role of private sector leadership in advancing AI-driven transformation.
Dr. Fawzi Masad
Independent Consultant | Urban Management & Strategic Planning Expert
Dr. Fawzi Masad
Independent Consultant | Urban Management & Strategic Planning Expert
Dr. Fawzi Masad is a highly respected leader in urban management, strategic planning, and institutional performance, with decades of experience shaping sustainable city development. He served as the City Manager of Amman (2012–2016) and as Vice President of the Jordanian Engineers Association, where he played a pivotal role in advancing urban infrastructure and governance.
He has represented Amman in leading international organizations, contributing to global discussions on smart cities, resilience, and sustainable urban growth. Dr. Masad was also actively involved in developing Jordan’s 2033 Economic Modernization Plan, aligning national priorities with long-term growth strategies.
Today, he works as an independent consultant with engineering firms and global agencies, providing expertise in urban transformation, project development, and institutional excellence. His insights bridge local governance with global best practices, offering a roadmap for cities to thrive in an AI-driven future.
Dr. Abdul Quddoos Abdulrazzaq Al Obaidli
Excellence & Innovation Leader | Chairman, Emirates Intellectual Property Association
Dr. Abdul Quddoos Abdulrazzaq Al Obaidli
Excellence & Innovation Leader | Chairman, Emirates Intellectual Property Association
Dr. Abdul Quddoos Al Obaidli is a distinguished Emirati leader with over 40 years of experience in excellence, innovation, and future foresight. He previously served as Assistant Commander-in-Chief for Excellence and Leadership at Dubai Police, where he led pioneering initiatives that earned more than 176 government excellence awards.
He has chaired major regional and international bodies, including serving as Regional President of the International Association of Chiefs of Police (IACP) – MENA, and is the founder of the Emirates Strategic Planning and Foresight Future Association. His contributions have been recognized globally, with honors such as the United Nations Public Service Award and the Kano Global Medal for Excellence.
Currently, Dr. Al Obaidli serves as Chairman of the Board of the Emirates Intellectual Property Association, where he continues to champion innovation, strategic foresight, and institutional excellence across the UAE and beyond.
Isra’a Mobideen
Regional Director, EFQM Middle East | Quality & Excellence Leader
Isra’a Mobideen
Regional Director, EFQM Middle East | Quality & Excellence Leader
Isra’a Mobideen is a distinguished leader in quality management, business transformation, and performance excellence with over 20 years of experience. As the Regional Director of EFQM Middle East, she has guided organizations across sectors in achieving sustainable growth and global recognition.
She has successfully managed more than 200 projects, driving innovation, performance improvement, and excellence frameworks that elevate institutional competitiveness. Known for her strategic vision and hands-on expertise, Isra’a is also a licensed EFQM trainer and award assessor, committed to shaping a culture of excellence across the region.
Dimitri Nokovitch
CEO, IKAR Holding
Dimitri Nokovitch
CEO, IKAR Holding
Dimitri Nokovitch is the Chief Executive Officer of IKAR Holding, an international investment and business development group focused on innovation, sustainability, and strategic growth. With extensive experience in leading global ventures, Dimitri has played a pivotal role in building partnerships and driving initiatives that bridge technology, finance, and entrepreneurship.
Throughout his career, he has championed projects that foster economic development, institutional excellence, and sustainable business models, establishing IKAR Holding as a forward-thinking organization with a global footprint. His leadership emphasizes collaboration, transformation, and value creation, making him a trusted voice among investors, entrepreneurs, and innovators worldwide.
At the Excellence in AI Conference, Dimitri will share insights on investment, global partnerships, and the role of private sector leadership in advancing AI-driven transformation.
Dr. Fawzi Masad
Independent Consultant | Urban Management & Strategic Planning Expert
Dr. Fawzi Masad
Independent Consultant | Urban Management & Strategic Planning Expert
Dr. Fawzi Masad is a highly respected leader in urban management, strategic planning, and institutional performance, with decades of experience shaping sustainable city development. He served as the City Manager of Amman (2012–2016) and as Vice President of the Jordanian Engineers Association, where he played a pivotal role in advancing urban infrastructure and governance.
He has represented Amman in leading international organizations, contributing to global discussions on smart cities, resilience, and sustainable urban growth. Dr. Masad was also actively involved in developing Jordan’s 2033 Economic Modernization Plan, aligning national priorities with long-term growth strategies.
Today, he works as an independent consultant with engineering firms and global agencies, providing expertise in urban transformation, project development, and institutional excellence. His insights bridge local governance with global best practices, offering a roadmap for cities to thrive in an AI-driven future.
Conference Focus
Targeted Objectives
- Showcase practical AI use cases that enhance organizational performance.
- Equip leaders with tools for evaluation & performance optimization.
- Enable integration of AI in strategic decision-making.
- Foster collaboration between public, private, and tech sectors.
- Promote investment in smart excellence and pioneering service models.
- Advance organizations built on agility, foresight, and data-driven decisions.
SCHEDULE DETAILS Event Schedule & Program Highlights
The Excellence in AI Conference offers a dynamic three-day program featuring keynote speeches, expert panels, interactive workshops, and networking sessions. Each day is designed to deliver practical insights, foster collaboration, and showcase pioneering solutions in AI, digital transformation, and institutional excellence.
20 Nov 2025 Conference
Theme 1: Redefining Excellence Through AI & Digital Transformation
- Shifting organizational focus from knowledge management to the systematic cultivation of innovation within institutions.
- Positioning digital readiness as a critical enabler of sustainable competitive performance.
- Evaluating competitiveness and attaining distinction in the era of digital transformation
- Establishing guidelines for achieving smart organizational excellence in alignment with the EFQM 2025 model
20 Nov 2025 Conference
Theme 2: Redefining Excellence Through AI & Digital Transformation
- AI Governance and Digitalization of Services
- Big Data Analytics: The Engine of Prediction and a Foundation for Adaptive, Forward-Looking Institutional Strategies
- The Autonomous Institution Framework: Building AIDriven Organizations
- How AI-Enhanced Customer Engagement Drives Human Capital Development and Organizational Agility
- Smart Institutional Assessment Tools: Evolving from Traditional KPIs to AI-Driven Performance Indicators (APIs)
- Catalysts for Advancing Institutional Excellence
21 Nov 2025 Conference
Theme 3: Driving Organizational Excellence Through AI: From Local Success to Global Recognition
- Distinguished institutional achievements
- Impactful, real-world business applications
- Anticipatory and data-driven frameworks
- Commitment to institutional innovation
- Recognized with prestigious international and global awards
22 Nov 2025 Conference
Theme 4: ESG Excellence Powered by AI
- Building AI-powered partnerships that align ESG goals with digital innovation and investment in sustainable technologies.
- Using AI to promote inclusivity, workforce wellbeing, and community engagement, ensuring the “S” in ESG becomes measurable and impactful.
- Leveraging AI for ethical compliance, risk prediction, anti-fraud, and boardlevel decision intelligence to strengthen corporate governance.
- Transforming ESG disclosures with advanced analytics, natural language processing, and automated reporting aligned with global frameworks (GRI, SASB, CSRD).
- Harnessing AI to monitor, predict, and reduce environmental footprints through smart energy, waste, and resource management
22 Nov 2025 Conference
Theme 5: Building Digital Partnerships and Driving Institutional Investment in AI-Driven Environments
- Exhibition of pioneering solutions developed by emerging innovators and leading global companies.
- Facilitating strategic networking sessions linking public sector bodies, private organizations, and providers of advanced digital solutions.
- Promoting investment avenues and financial initiatives aimed at accelerating digital innovation and transformation
20 Nov 2025 Conference
Theme 1: Redefining Excellence Through AI & Digital Transformation
- Shifting organizational focus from knowledge management to the systematic cultivation of innovation within institutions.
- Positioning digital readiness as a critical enabler of sustainable competitive performance.
- Evaluating competitiveness and attaining distinction in the era of digital transformation
- Establishing guidelines for achieving smart organizational excellence in alignment with the EFQM 2025 model
20 Nov 2025 Conference
Theme 2: Redefining Excellence Through AI & Digital Transformation
- AI Governance and Digitalization of Services
- Big Data Analytics: The Engine of Prediction and a Foundation for Adaptive, Forward-Looking Institutional Strategies
- The Autonomous Institution Framework: Building AIDriven Organizations
- How AI-Enhanced Customer Engagement Drives Human Capital Development and Organizational Agility
- Smart Institutional Assessment Tools: Evolving from Traditional KPIs to AI-Driven Performance Indicators (APIs)
- Catalysts for Advancing Institutional Excellence
21 Nov 2025 Conference
Theme 3: Driving Organizational Excellence Through AI: From Local Success to Global Recognition
- Distinguished institutional achievements
- Impactful, real-world business applications
- Anticipatory and data-driven frameworks
- Commitment to institutional innovation
- Recognized with prestigious international and global awards
22 Nov 2025 Conference
Theme 4: ESG Excellence Powered by AI
- Building AI-powered partnerships that align ESG goals with digital innovation and investment in sustainable technologies.
- Using AI to promote inclusivity, workforce wellbeing, and community engagement, ensuring the “S” in ESG becomes measurable and impactful.
- Leveraging AI for ethical compliance, risk prediction, anti-fraud, and boardlevel decision intelligence to strengthen corporate governance.
- Transforming ESG disclosures with advanced analytics, natural language processing, and automated reporting aligned with global frameworks (GRI, SASB, CSRD).
- Harnessing AI to monitor, predict, and reduce environmental footprints through smart energy, waste, and resource management
22 Nov 2025 Conference
Theme 5: Building Digital Partnerships and Driving Institutional Investment in AI-Driven Environments
- Promoting investment avenues and financial initiatives aimed at accelerating digital innovation and transformation
- Facilitating strategic networking sessions linking public sector bodies, private organizations, and providers of advanced digital solutions.
- Exhibition of pioneering solutions developed by emerging innovators and leading global companies.
20 Nov 2025 Conference
Theme 1: Redefining Excellence Through AI & Digital Transformation
- Shifting organizational focus from knowledge management to the systematic cultivation of innovation within institutions.
- Positioning digital readiness as a critical enabler of sustainable competitive performance.
- Evaluating competitiveness and attaining distinction in the era of digital transformation
- Establishing guidelines for achieving smart organizational excellence in alignment with the EFQM 2025 model
20 Nov 2025 Conference
Theme 2: Redefining Excellence Through AI & Digital Transformation
- AI Governance and Digitalization of Services
- Big Data Analytics: The Engine of Prediction and a Foundation for Adaptive, Forward-Looking Institutional Strategies
- The Autonomous Institution Framework: Building AIDriven Organizations
- How AI-Enhanced Customer Engagement Drives Human Capital Development and Organizational Agility
- Smart Institutional Assessment Tools: Evolving from Traditional KPIs to AI-Driven Performance Indicators (APIs)
- Catalysts for Advancing Institutional Excellence
21 Nov 2025 Conference
Theme 3: Driving Organizational Excellence Through AI: From Local Success to Global Recognition
- Distinguished institutional achievements
- Impactful, real-world business applications
- Anticipatory and data-driven frameworks
- Commitment to institutional innovation
- Recognized with prestigious international and global awards
22 Nov 2025 Conference
Theme 4: ESG Excellence Powered by AI
- Building AI-powered partnerships that align ESG goals with digital innovation and investment in sustainable technologies.
- Using AI to promote inclusivity, workforce wellbeing, and community engagement, ensuring the “S” in ESG becomes measurable and impactful.
- Leveraging AI for ethical compliance, risk prediction, anti-fraud, and boardlevel decision intelligence to strengthen corporate governance.
- Transforming ESG disclosures with advanced analytics, natural language processing, and automated reporting aligned with global frameworks (GRI, SASB, CSRD).
- Harnessing AI to monitor, predict, and reduce environmental footprints through smart energy, waste, and resource management
22 Nov 2025 Conference
Theme 5: Building Digital Partnerships and Driving Institutional Investment in AI-Driven Environments
- Promoting investment avenues and financial initiatives aimed at accelerating digital innovation and transformation
- Facilitating strategic networking sessions linking public sector bodies, private organizations, and providers of advanced digital solutions.
- Exhibition of pioneering solutions developed by emerging innovators and leading global companies.
PRICING PLANS Get your Ticket
Online Delegate
$750
Get certificate, digital kit & materials, full virtual access to live sessions, interactive workshops, post-event recordings.
70/1000
Single Seat
$1500
Certificate, conference kit & materials, 3 nights stay with meals, airport transfers, full access to sessions, workshops & cultural tours.
50/300
Group package
$3500
Certificate, conference kit & materials, 3 nights stay with meals, airport transfers, full access to sessions, workshops & cultural tours for 3 participants.
18/100
INFO UPDATE Latest News
REACH US Get Direction to the Event Hall
Venue
Time
Sponsors & Partners
Venue
Old Village Resort. Kings Hwy., Wadi Musa, Jordan
Tickets info
Name: Yana G.Malkawi
Email: info@excellenceinai.com
Programme Details
Name: Dr. Ezz Hatab
Email: info@zeedimension.com
Time
Event Schedule
Event Date
Days: 21 – 22 Nov 2025
Duration: 2 Days
Event Timing
Start Time: 12:00 PM
End Time: 4:00 PM
Timezone: Local Time (Jordan)
Sponsors & Partners
Sponsorship Categories
Platinum: $20,000
Golden: $10,000
Silver: $5,000
Bronze: $3,000
Sponsorship Benefits
Platinum: Presentation slot, booth, largest logo, 3 complimentary passes.
Golden: Presentation slot, booth, logo display, 3 complimentary passes.
Silver: Booth, logo display, 2 complimentary passes.
Bronze: Logo display only.
Platinum: Presentation slot, booth, largest logo, 3 complimentary passes.
Golden: Presentation slot, booth, logo display, 3 complimentary passes.
Silver: Booth, logo display, 2 complimentary passes.
Bronze: Logo display only.
PRICING PLANS Join As A Sponsor
Platinum
$20,000
Presentation slot, premium booth, largest logo display, 3 complimentary passes, priority recognition.
2/10
Gold
$10,000
Presentation slot, prominent booth, logo display, 3 complimentary passes, standard recognition.
3/15
Silver
$5,000
Exhibition booth, logo display, 2 complimentary passes, listed as silver sponsor, standard visibility.
18/35
Bronze
$3,000
Logo display, 1 pass, listed as bronze sponsor, digital visibility, partner recognition.
18/35